Framing Beijing’s Olympic Bid: Human Rights Advocacy Groups and Online Mainstream International Media Authors: Ana Adi & Andy Miah Research Topic: The Olympic Games is a mechanism through which numerous advocacy and political groups compete to frame the media coverage that it generates. These processes are restricted by the relatively fixed guidelines imposed upon Olympic media by the International Olympic Committee (IOC, 2007). Yet, in the last three years, the interaction among and communication between communicators, media and various publics has changed dramatically through the Internet one of the reasons being the emergence of convergent media structures. This paper investigates the process of media convergence and transition that is occurring within the Olympic infrastructures by investigating international coverage of the Beijing 2008 Olympic Games. Employing both qualitative discourse analysis and quantitative content analysis, it examines the framing of China in the online reports and press releases published by two main human rights advocacy groups: Amnesty International and Human Rights Watch. This focal period for this analysis is July 2001, the month when Beijing was awarded the 2008 Games by the IOC. In this context, the paper analyses the coverage of China in relation to its bid and its human rights record as seen through media in the UK and US online mainstream media. From this, extrapolations are made about the extent to which the areas of concern highlighted by the human rights advocacy groups have been communicated. Additionally, the research explores the influence of dominant ideology on framing in the news. Finally, by integrating framing with the hegemonic thesis, the article presents framing as a dynamic process, conceptualizing it both as a strategy of constructing and processing news and as a characteristic of the discourse itself.